Close more equipment sales
Bring a practical payment option into the sales conversation, keep qualified buyers moving and get paid when the transaction funds.
Faster than banks. Simpler than the rest. Equipment funded in hours, not weeks, for the businesses that run on it and the vendors who sell it.
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Whether you're helping a customer close or preparing your own business for its next stage, financing should make the purchase easier to complete.
Bring a practical payment option into the sales conversation, keep qualified buyers moving and get paid when the transaction funds.
Acquire the equipment your team needs while preserving cash, choosing predictable terms and keeping the purchase aligned with your operating plan.
Equipment and software financing from $10K to $10M, plus vendor programs, working capital and credit guidance. We listen, analyze and build a solution around your business cycle.
Lease vs. bank loan
New or used equipment, software and service contracts, structured around your business cycle. We serve capital-intensive industries including IT, media, production, audiovisual, manufacturing, test and measurement, distribution, healthcare, oil and gas, construction and transportation.
Benefits
Terms

Custom programs for vendors, manufacturers, VARs and nationwide distributors, so you can offer customers a simple, competitive payment option with your product line and win more net-new business.
Highlights

Short-term working capital for businesses of every size: inventory, cash flow, expansion, a seasonal bridge and more. You may qualify even when a traditional loan isn't an option, because we evaluate your business on its cash flow rather than relying on credit alone.

Our consultants review the whole operation, from company financials and corporate credit health to fixed asset management, and help you understand your strengths, weaknesses, opportunities and threats. Once you see the full picture, you'll know which financing tools will help you reach your goals.
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Financed equipment may still qualify for Section 179. We'll help you structure the purchase around your tax plan and your placed-in-service timing. Confirm eligibility with your tax advisor.
Estimate your tax savings
Move ahead without financial statements on qualifying transactions, with approvals designed to keep a time-sensitive purchase moving.
Preserve cash, get essential equipment in place and choose a structure aligned with how your business earns.
No down payment means working capital stays available for payroll, inventory and growth.
Choose 12–72 month terms and ask about deferring payments for up to three months.
Get guidance on structures that may support your tax strategy. Confirm eligibility with your tax advisor.
Specialized programs for the equipment our clients run on every day.

LED walls, production systems, audio, lighting and integration.
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Radios, towers, backhaul, networking and customer equipment.
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Desks, seating, workstations, storage and conference rooms.
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Analyzers, scopes, calibration, metrology and lab systems.
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Processing, filling, sealing, labeling, inspection and conveyors.
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Audio, video, lighting, seating, security and facility equipment.
Get an instant finance quoteSection 179 may let eligible businesses deduct qualifying equipment in the year it's placed in service, including some financed purchases.
Eligible equipment may qualify for an accelerated deduction instead of standard depreciation.
Qualifying equipment generally must be ready for business use by the applicable year-end deadline.
A financed purchase can preserve working capital while eligible equipment goes to work.
Enter the equipment cost and an estimated marginal tax bracket for a simple planning estimate.
Estimated tax bracketIllustrative estimate assumes the full equipment cost is eligible and deductible and that enough taxable business income is available. Limits, phase-outs, bonus depreciation, state treatment and eligibility rules may change the result. Consult your tax advisor before making a purchase or tax decision.
Terms from 12 to 72 months, with results that update instantly. Deferred payment options are available.
Adjust the equipment cost and term for an illustrative range before speaking with a financing specialist.
Terms shown are for illustration only. Actual approved terms vary by credit, equipment and transaction size. Additional information may be required. This is not a commitment to lend, a credit approval or a binding offer.
A responsive process that respects the speed of small business.
Tell us what you're buying, the timing and what matters most in the structure.
Compare practical term and payment choices with a financing specialist.
Complete documentation, coordinate with the vendor and move forward.

Give customers a practical payment path at the point of decision, while your team stays focused on the equipment and the relationship. We build a white-labeled program around your product line, average ticket, checkout flow and sales motion, from quote to funding.
A financing experience that supports your brand and sales process.
Keep qualified buyers moving with a responsive financing process.
Turn financed transactions into completed sales without carrying the customer balance.
A seamless financing destination with your logo, product line and sales messaging.
A white-labeled financing workflow inside the tools your sales team already uses.
The equipment, financing need, timing and intended outcome, side by side.
Illustrative scenario
Illustrative scenario
Illustrative scenario
Illustrative scenarioIllustrative financing scenarios, not actual client transactions. All financing is subject to credit approval.
How equipment financing with First Option Capital compares to a typical bank loan.
All financing is subject to credit approval. A one-time credit and documentation fee applies at lease start.

First Option Capital has been a pleasure to work with. We were able to secure a quick approval without a personal guaranty and a very aggressive rate.
First Option Capital was able to secure fast financing for our startup so that we could get server hardware ordered for our client ASAP.
We have used Brandon for financing options for many of our business needs over the past 3 years and he has been honest about what he can deliver.
A nationwide financial solutions company with nearly two decades of combined experience. The companies we work with have already found success; they come to us to reach their next stage of performance.
Help businesses succeed with competitive finance and lease programs, delivered quickly and without the red tape or cumbersome paperwork.
Businesses secure the capital and equipment they need quickly, without using up cash reserves or credit lines.
Educate first. We listen, analyze your operation and explain your options plainly, so you understand the tools that fit your goals before you commit to anything.
From a company of one to Fortune 500 corporations, we customize the right solution for your industry and goals.
We help customers get their financing right the first time. Our team is enthusiastic, multicultural and experienced, and we're always looking for qualified people across departments.
Every transaction is different. These answers help you find the right questions for your business.
Email a questionApprovals can be available in minutes. Timing depends on the transaction, the equipment and how complete the application is.
Not on qualifying transactions. Application-only financing is available up to $500,000 with no financial statements required.
Deferred payment options of up to three months may be available, subject to approval and how the transaction is structured.
We can help you see how equipment financing fits your purchasing plan. Tax treatment depends on your situation, so confirm eligibility and timing with your tax advisor.
A lease is an agreement to pay a set amount for the use of equipment over a fixed period. Most leases include an option to buy the equipment at the end of the term.
Profits come from using equipment, not owning it. A lease puts the equipment to work now while your cash stays available, and you can still buy it at the end.
Compare the net after-tax cost, not the list price. Lease rates are priced against bank loan rates after tax effects, so the two usually cost about the same.
Banks typically ask for 20 to 25% down, may want extra collateral and use up your credit line. A lease can cover 100% of the cost and leaves your bank lines untouched.
No. We offer 100% financing with no down payment.
Only a one-time credit and documentation fee, due when the lease starts.
Most states charge sales or use tax on the monthly payment. County personal property tax is paid by us and billed to you annually or monthly.
No, a lease is non-cancelable for its full term. If you need to upgrade or add equipment, a new lease can pay off the existing one.
You can return the equipment, continue the lease at the same payment, or buy it at fair market value or the agreed purchase option, such as $1.
You do, and you receive all of the buyer's warranties from the manufacturer or vendor.
Usually not. Qualifying transactions up to $500,000 can be approved with just the application, without financial statements.
Click Get financing on any page and answer eight quick questions, or call (800) 603-3945. Completing a contact request on this site does not authorize a credit pull.
Talk through your equipment, timeline and financing priorities. Start with a five-minute conversation.
Choose the equipment category and amount, see an illustrative monthly range, then request a conversation.
Drag or type the approximate equipment cost.